The Sanctifly Blog
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The Customer Desire and Pain Principle

business, UX, CX, Customer Experince

WHY POTENTIAL CUSTOMERS NEED TO FEEL PAIN BEFORE THEY PURCHASE

Travelling Can Be a Painful Business

fitness, travel, leisure, airports, health, Flying, business

Travelling can be painful business. 

The body craves movement. Sitting in a cramped seat for hours will challenge the fittest, most flexible person. Combined with using a laptop or handheld device, or trying to sleep, your body will be crying out for some exercise once you hit your destination.



The Best New Business Ideas Are No Brainers

sport, hotels, leisure, airports, health, Flying, business, start ups, hospitality

 Okay, let’s start at the beginning. I am often asked where did the concept for Sanctifly come from? Well, it’s quite simple. I had just completed a ten day coast to coast six flight relay and was in Chicago O’Hare waiting for my next flight, in four hours. ARRG airports!